合理借鉴CIS战略,塑造旅游院校的视觉形象——以桂林旅游高等专科学校为例

阐述了塑造旅游院校的视觉形象的必要性,指出学校与企业的性质与功能的差异,两者的形象设计不能一概而论、完全等同。以桂林旅游高等专科学校为例,说明如何合理借鉴CIS战略,塑造独具旅游院校特色的视觉形象,以达到成为社会知名的旅游教育品牌的目的。     

Distorted representation in visual tourism research

Tourism research has recently been informed by non-representational theories to highlight the socio-material, embodied and heterogeneous composition of tourist experiences. These advances have contributed to further reflexivity and called for novel ways to animate representations. On this background, this article develops the notion ‘distorted representation’ to illustrate that blurred and obscure photos can in fact be intelligible and sensible in understanding tourism. Through an exploration of the overwhelmed and unintended practices of visual fieldwork, distorted representation illustrates how photographic materialities, performativities and sensations contribute to new tourism knowledges. While highlighting the potential of distorted representation, the article posits a cautionary note in regards to the influential role of academic journals in determining the qualities of visual data. The article exemplifies distorted representation through three impressionistic tales derived from ethnographic research on the European rail travel phenomenon: interrail.     

Sights of sites: picturing heritage,power and exclusion

This paper explores the visual representations used to illustrate, promote and communicate a particular idea of heritage in the tourism literature, which provides an instance within which to examine the material consequences of a dominant discourse. This examination takes place within the context of current New Labour policy initiatives, which have put forward a new role for heritage, both in terms of the touristic experiences it can provide and as an instrumental tool for social inclusion and civic engagement. It is argued in this paper that these consciously designed objectives have also opened up a conceptual space within which images of heritage are drawn upon to undertake a course of ideological work that affectively reaffirms and legitimizes the cultural symbols of an elite social group as a consensual representation of national heritage.     

Visitor responses to the changing character of the visual landscape as an agrarian area becomes a tourist destination: Yilan County,Taiwan

The development of rural tourism and tourism to protected areas relies heavily on visitors' appreciation of scenery. This paper assesses visitor responses to Taiwan's changing rural landscapes, which have experienced agricultural decline, and a government-aided shift to rural tourism, with landscapes rapidly transformed from farm production scenery to recreation-oriented scenery. The study describes the changing character of the visual landscape characteristics of the Dongshan River Basin in Yilan County, and the influence of those changes on visitors' landscape preferences. Using a recognized nine landscape characteristics typology, survey results indicated participants believed that agricultural landscapes represented the qualities of historicity, naturalness and ephemera more than tourist landscapes, but showed fewer qualities of stewardship, disturbance and visual scale than tourist landscapes. Participants did not perceive the two types of landscapes differently for their qualities of coherence, imageability and complexity. They also preferred tourist landscapes to agricultural landscapes. For agricultural landscapes, when the qualities of ephemera, coherence, imageability, complexity, visual scale, stewardship, naturalness and historicity increased, participants appreciated the landscapes more. However, as the quality of disturbance increased, participants appreciated both landscapes less. Overall, when ephemera, coherence, imageability, complexity, visual scale, stewardship and naturalness increased, participants liked the landscapes more.     

艺术通感与现代包装设计

从人的心理通感角度出发,分析了现代包装设计中艺术通感的三个审美层次,论证了包装设计中运用通感的视觉传达表现形式实现消费者和设计师之间情感的对接,从而可以更全面地向消费者传递包装设计中蕴含的信息。     

Restorative quality in tourist hotel marketing pictures: natural and built characteristics

Individuals often expect to recover from the fatigue of their regular lives when they engage in tourism activities. However, the intangible features of the service lead to the tourist hotels must identify associated physical clues to include in marketing pictures. Those pictures should attract the attention of these pressured customers and influence their accommodation decisions. Based on attention restoration theory, this study used eye-tracking analysis and questionnaires to investigate the influence of images of natural and built hotel scenes on visual attention and assessments of the hotel’s restorative quality. This study used 24 marketing images from a hotel as the experimental stimulus, and 80 participants with an average age of 55 years participated in the experiments. Empirical results suggest that visual clues in hotel marketing pictures can influence customers’ visual behaviour and assessments of restorative quality. In particular, images of natural scenes may attract more visual attention than those of built scenes, and natural scenes may also signal higher restorative quality to potential customers.     

基于CiteSpace的国内城市治理研究可视化分析

城市治理作为国家治理体系的重要组成部分，推进城市治理现代化是实现国家治理现代化的重要突破口。为深入剖析城市治理研究的热点主题及发展趋势，借助CiteSpace可视化文献分析软件，对中国知网收录的820篇城市治理核心文献进行分析。结果表明：国内城市治理研究发文量呈现逐年递增趋势，研究作者与机构较多，但合作程度相对较低；研究热点关键词主要集中在城市治理、社区治理、协同治理、公众参与、大数据等方面；热点主题主要围绕城市治理价值意蕴、运行模式、体系建构以及推进路径4个方面展开；研究前沿趋势集中在政府治理、治理模式、人工智能、党建引领等方面。基于以上分析，围绕研究力量、研究内容以及研究方法提出未来改进方向。     

Understanding the vulnerability of blind consumers: adaptation in the marketplace,personal traits and coping strategies

ABSTRACT

The purpose of this article is to examine the vulnerability perceived by blind consumers in the marketplace. By analysing the narratives of 16 people that have acquired blindness, we develop an understanding of the internal and external factors that affect their degree of vulnerability and identify their coping strategies. Data analysis consisted of content interpretation and a search for the meaning of the particular experiences, events and states reported by the respondents. Results show how emotional well-being, consumption-facilitating social support, acceptance, autonomy and perceptions about marketplace difficulties all relate to coping mechanisms.     

视错觉在平面海报设计中的运用

视错觉在平面海报设计中以极富趣味性的简单图案造型形成了颠覆常态的视觉效果。几何视错觉、动态视错觉、光渗视错觉都可以在平面海报设计中给人以较强的视觉冲击力。     

浅析现场安全目视化标准及应用

现场安全目视化管理是指通过安全色、标签、标牌等方式,明确人员的资质和身份、工器具和设备设施的使用状态,以及生产作业区域的危险状态的一种现场安全管理方法。它主要利用形象直观而又色彩适宜的各种视觉感知信息来组织现场安全生产活动,是以安全视觉信号为基本手段,以公开化为基本原则,也是一种利用视觉来进行安全管理的科学方法。